Challenge: The challenge was to create a brand identity that captured the essence of a high-quality, small-batch coffee company, while drawing inspiration from the rugged, calming atmosphere of the desert. The goal was to build a visual system that felt grounded, warm, and distinct in a saturated coffee market. Using a desert-inspired color palette of sun-washed neutrals and earthy tones, I developed a brand that reflects both the natural environment and the intentional craft behind each roast. Clean typography, organic shapes, and subtle textures came together to evoke the stillness of desert mornings — and the richness of a perfectly brewed cup.