Krispy Kreme

Krispy Kreme is one of VML's newest clients. I had the pleasure of creating a look and feel and assisting with the creative mockups during the pitch process. This included various pitch presentation deck designs, pitch theatre for the in-person presentation and site design to present the work to the clients. The creative team developed and presented a handful or creative branding ideas and it narrowed down to the idea "They're That Good."