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VML

Designing for the new business team under global growth at VML, we are a vital part of the pitch creative process. We create dynamic, innovative look and feels based on existing brands that are used across new business pitch presentations for potential new clients. Below are a handful of look and feels that have been changed or modified for brand privacy. 

Year: 2021-2024

Client: VML + various clients

Client Industry: various including Genentech, Coca Cola, Dick's Sporting Goods

Services: business development pitches, layout design, brand design, web design

Role: Art Director (depending on pitch) + Designer: Randah O'Doherty | Art Director: Caroline Holt | Team: varies from pitch to pitch

Challenge: Create a look and feel based on the potential clients branding, VML branding or based on the creative pitch work developed by the creative team serving on the pitch. Designing pitches for a large agency is a fast-paced, high-stakes challenge — one that demands speed, clarity, and creative precision. Each new opportunity requires quickly absorbing complex information, aligning with the client’s business objectives, and crafting a visual story that feels both strategic and engaging. Balancing input from multiple stakeholders, I work to transform raw content into a cohesive, visually compelling pitch — often under tight deadlines. The challenge lies in not just making things look good, but in building decks that persuade, connect, and ultimately help win the work.

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  • Instagram

©2025 by Randah O'Doherty

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